If a tree falls in the woods and no one is around to hear it, does it make a sound? This age-old adage could not be more fitting to the world of internet marketing today, where information is abundant and everyone is vying for the top spots in search rankings for Google, Yahoo and Bing. Better search engine rankings can lead to increased traffic, sales and profits. But how exactly does one proceed to rank their pages higher in search engine results? The answer is through search engine optimization (SEO). Running a full SEO campaign can be a daunting task to handle alone; fortunately SEO experts are here to help. Here’s what you need to know to make informed decisions when hiring SEO consultants.
oDesk’s weekly column brings you the latest news on hiring and managing teams, freelancing, and the future of work. This week we discuss boosting productivity with a change of scenery, an entrepreneur testing the limits of remote work, and why working out of your manager's sight may be a good idea.
Let’s say your startup is underfunded. How can you triage your branding needs? How do you identify and prioritize the most essential marketing initiatives? Correctly answering these questions can help your company stay afloat during the initial bootstrapping phase; failing to do so, as oDesk VP Matt Cooper learned the hard way, can cost you dearly. In his recent article for Inc. magazine, Matt details the lessons he learned from a failed boat rental business he started with his uncle.
Daniel Ishikawa founded Furniture Leasing Corporation from home 3 years ago, with just himself and an idea. Now he operates in 4 countries, thanks to his team of oDesk freelancers. Here he tells his story of getting started with oDesk, and shares the advice he's learned along the way about building and managing a global team.
The co-founder and CEO of MCF Technology Solutions—a specialized systems integrator that designs, develops, and implements cloud-based platform solutions—Govind Davis has built an almost entirely virtual company. Aside from three local employees, his staff of approximately 60 people works remotely from around the world. Here, he shares five of his best pieces of advice on how to continuously cultivate and motivate remote teams.