Dr. Sutton of MDI Prep is seeking a dynamic and creative Social Media Manager. As the Social Media Manager, you will be responsible for developing and implementing strategic social media initiatives to enhance brand visibility, engage with our target audience, and drive traffic to our platforms. You will play a pivotal role in shaping our social media presence across various platforms including TikTok, YouTube, Instagram, LinkedIn, and Facebook.
Key Responsibilities:
Develop and execute comprehensive social media strategies to increase brand awareness, generate leads, and drive engagement.
Create engaging and relevant content tailored to each platform's audience and optimize content for maximum reach and impact.
Manage and maintain MDI Prep's presence on TikTok, YouTube, Instagram, LinkedIn, and Facebook, ensuring consistency in messaging and branding.
Monitor social media trends, identify opportunities for growth, and stay abreast of industry developments to adapt strategies accordingly.
Cultivate and foster relationships with influencers, partners, and other relevant stakeholders to expand our reach and enhance our brand presence.
Monitor and analyze social media metrics and performance data to track progress, evaluate campaign effectiveness, and identify areas for improvement.
Collaborate closely with the marketing team to align social media efforts with overall marketing objectives and campaigns.
Stay up-to-date with emerging social media platforms, tools, and best practices, and proactively explore new opportunities for innovation and growth.
Qualifications:
Proven experience in social media management, with a strong understanding of various social media platforms and their respective best practices.
Excellent written and verbal communication skills, with a keen eye for detail and creativity.
Demonstrated ability to develop and execute successful social media strategies and campaigns.
Proficiency in social media analytics tools and the ability to interpret data to drive insights and decision-making.
Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
Experience in the healthcare or education industry is a plus.
Passion for social media and a willingness to stay updated on the latest trends and developments in the field.
Apply now with your resume and a cover letter outlining your relevant experience and why you're the perfect fit for this role.