We are seeking a proactive Growth Marketing Manager who is both a strategist and a doer, capable of leading and executing marketing initiatives from the ground up. This role is crucial in crafting and executing marketing strategies that communicate the value of our chiropractic services to our target audience. The ideal candidate is passionate about health and wellness, skilled in data analysis, and experienced in creating marketing campaigns that resonate with consumers.
Position Overview:
This role is ideal for someone passionate about conversion rate optimization, digital marketing optimization, including paid media and email marketing. The perfect candidate is a quick learner, eager to take on new challenges, and skilled in managing a variety of projects efficiently.
Key Responsibilities:
Develop marketing strategies that effectively communicate the benefits and unique value proposition of our chiropractic services, treating our service as a marketable product.
Utilize data analytics tools to measure campaign performance, identify trends, and make evidence-based adjustments to marketing strategies.
Collaborate with the chiropractic and administrative teams to ensure marketing messages accurately reflect our services and patient care philosophy.
Create compelling and informative content across various platforms, including social media, email newsletters, and our website, to engage potential and existing patients.
Plan and execute targeted advertising campaigns, optimizing for reach, engagement, and conversion.
Analyze patient feedback and market data to continually refine our marketing approach, ensuring alignment with patient needs and business goals.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or certification in analytics or digital marketing is a plus.
Proven experience managing marketing teams, with a strong understanding of service marketing dynamics.
Exceptional analytical skills, with experience in data analysis and the ability to translate insights into actionable marketing strategies.
Strong communication and storytelling skills, capable of crafting messages that connect with a diverse audience.
Creative thinker with experience in executing marketing campaigns that drive engagement and growth.
Familiarity with the healthcare or wellness industry is highly desirable.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
***We are not looking for an agency. Please do not apply if you represent an agency.***