More than 6 months –
30+ hrs/week –
OUTSOURCE ON LINE SPECIFICATIONS
The project objectives are:
a.) Increase traffic flow through all our websites by 100%.
b.) Increase our brand visibility as measured by our Klout Score from 40 to 60.
c.) Increase lead generation by 100%.
d.) Focus on key markets.
On site content improvements - FWML
Increase referring domains - OD
Explore every opportunity available for on & off line media coverage - OD
Share press releases and other relevant communication to promote authority of our sites – OD
Maximise the benefits of Pinterest show products visually - OD
Twitter to join conversations around money & finance and encourage feedback from users - OD
Facebook to broaden the audience using pictures of products and blogs with specific groups of people - OD
Exponential increase in organic traffic and referral traffic from other online outlets – OD
Reduce the bounce rate from 40% to below 20%? Check book? – OD
Review of Meta Data i.e. title tags, H1/H2/H3 headings, keywords, alt text, and image naming conventions to optimise web pages – OD
Analyse all internal links providing recommendations to prioritise link juice to the harder to rank core keyword landing pages and to not pass weight to less relevant pages like social bookmarks – OD
Optimise URL structure and HTML output source code to ensure the most relevant data is displayed first in the html source code without changing the visual website structure - OD
Keyword mapping and internal competition so there is only ever one page for each core keyword / keywords and specific lower deep linked pages pointing back to each top level landing page subject matter (to give us indented listings). To map keywords and keyword variations to individual landing pages to give our off page link building strategy clear direction on where the contextual links should point - OD
Usability including multi variance tracking – which pages lack user interaction and what are the bounce rates and why? - OD
Check website for cross browser compatibility (i.e. explorer, chrome, firefox etc…) – OD
Analyse external links to ensure these point to related landing page and core keyword and relevant to the URL structure - OD
HTML user sitemap – ensure the user site map is keyword rich and descriptive to each target page and passes internal link juice to the relevant core keyword sections - OD
Analyse website content dilution and duplicate content - OD
Analyse each page individually to ensure that description tags meet with Google’s best practice guidelines - OD
Check websites for broken links internally and external broken links - OD
Ensure link building and external links have keyword rich anchor text - OD
Advise on copy re-writing needs to ensure correct keyword density for maximum performance in the search engines - OD
Address the issue of over optimised Metas, untargeted keyword placement in header tags, no image alt tags, low text ratio - OD
Address issue of low text/HTML ratio on home page currently 23.18% - OD
On-going monitoring and amendments to ensure that high ranking positions on the 1st page of the search engine(s) is achieved and maintained across all websites – OD
Increase exponentially the number of back links all of which MUST be “do follow” links – OD
Introduce keyword focused premium link and content rich link off page strategy as this would help capture and naturally allow for organic covering of multiple linking opportunities with higher levels of proximity keyword coverage and relevancy – OD
Ensure websites achieve higher search engine rankings through an organic keyword-optimised off page presence – OD
Ensure we have quality, authoritative and highly relevant backlinks with both brand and anchor text presence through building highly relevant and increasing quantities of backlinks towards our sites and its internal deep pages encompassing a variety of keyword targeted and branded backlinks; escalating organically in presence over time. These links should then increase referrals – OD
Drive much more traffic ...