CPG/Beauty Brand. Flexibility in Rate.
We are seeking a highly skilled and experienced Full Stack Email & SMS Strategist to join our team. The ideal candidate will have a comprehensive understanding of Email and SMS marketing strategies, from conceptualization to execution. They should be proficient in utilizing tools such as Klaviyo and Yotpo to optimize campaigns for maximum effectiveness.
Responsibilities:
-Develop comprehensive email and SMS marketing strategies tailored to our business objectives and target audience.
-Design and implement email and SMS campaigns from start to finish, including but not limited to setting up automation triggers, segmentation, and personalization components.
-Manage and optimize broadcast campaigns, ensuring high deliverability and engagement rates.
-Utilize customer data to segment audiences effectively and implement RFM (Recency, Frequency, Monetary) analysis for targeted marketing efforts.
-Collaborate with the creative team to develop compelling content and designs that resonate with our audience.
-Monitor campaign performance and analyze key metrics to identify areas for improvement and optimization.
-Stay up-to-date with industry trends and best practices in email and SMS marketing, and implement innovative strategies to enhance our campaigns.
-Work closely with other teams, such as marketing, sales, and customer service, to ensure alignment and consistency across all channels.
Requirements:
-Proven experience in developing and executing successful email and SMS marketing campaigns.
-Expertise in Klaviyo and Yotpo, with the ability to leverage these platforms to their fullest potential.
-Strong understanding of segmentation strategies, automation triggers, and personalization techniques.
-Proficiency in analyzing campaign data and metrics to drive decision-making and optimization efforts.
-Excellent communication and collaboration skills, with the ability to work cross-functionally with multiple teams.
-Detail-oriented with strong organizational skills, capable of managing multiple projects simultaneously.
-Creative thinker with a passion for staying ahead of industry trends and implementing innovative marketing strategies.
-Bachelor's degree in Marketing, or a related field is preferred.
If you are a dynamic and results-driven Email & SMS Strategist with expertise in Klaviyo and Yotpo, we'd love to hear from you!