3 to 6 months –
30+ hrs/week –
• Interpret digital data (Analytics and external) to develop insights and recommendations for internal stakeholders
• Use and application of varied technologies including, but not exclusive to Google Analytics, Omniture, Site Catalyst, HitWise.
• Develop campaign tracking requirements (display media, paid search, site, social channels)
• Ensuring data is passing correctly and accurately into Analytics
• Auditing, setting up and reviewing performance of digital and offline campaigns
• Interpreting and presenting to stakeholders in a clear and concise manner
• Reporting using Microsoft Excel.
• Data mining that ...