Create and execute product/brand marketing and launch plan
I am launching a premium electronics accessory brand later this month. I have two products coming out initially (headphone cases), which I will be selling via Amazon, eBay, and my own eCommerce store.
I have a website in development and quality art assets for the logo, packaging, and website, but I do not have a firm plan for how to market the products, drive traffic, and create a buzz.
I am looking for someone to help with:
1. SEO, including analysis of the current site, keyword recommendation, SEO strategy, and implementation (in conjunction with my developer).
2. PR launch plan and implementation, including making contacts with potential reviewers to send the products to be reviewed.
3. Advertising proposal and execution: devise a cost-effective advertising plan focusing on google adwords, amazon ads, as well as propose other effective means of advertising cost effectively.
4. Ideally take responsibility for setting up and managing social media pages for the brand, including Facebook and LinkedIn
Fluent and native-equivalent spoken and written is a must, though I will write all copy for advertisements and posts.
Please respond with your relevant experience and a brief proposal with how you would approach this project. Also please provide a bid for doing this either as a single project or on a monthly basis for a monthly fee.
The project will begin immediately once I select a contractor.
Skills: marketing, amazon, ebay, analysis, facebook, linkedin