Social Media Manager

Social Media Manager


Job Description

PAPINEE is a children’s luxury brand that combines education with imagination, international ideas with social responsibility, magical fantasy with sophistication to create beautiful products with style. Avant-garde in every sense, PAPINEE products include embroidered toys, wall art, elegant cushions, poufs, lamp shades, soft furnishings, and unique pochettes. And while created for children, PAPINEE also appeals to discerning parents and design enthusiasts.

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What we are looking for is an individual who can identify with our brand, it's message and our global scope. With retail outlets around the world we are tapping into a customer base of various online social and consumption habits.

Job Specification

The Social Media Manager will implement Papinee's Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.

Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services.

Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date.

Manage social media campaigns and day-to-day activites. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.

Manage presence in social networking sites including Facebook, Twitter, Pinterest, Youtube, and Instagram.

Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.

Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.

Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Advise Papinee Marketing team on best practices that you would like to implement on behalf of the brand for specific products and regions.

Skills: design, marketing, promotions, facebook, twitter, pinterest, youtube

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