The focus of the role is to drive qualified traffic to the MGL website and acquire new customers through online marketing activity.
• Develop and implement online marketing strategies with focus on high growth in revenue and ROI in marketing costs.
• Manage key marketing channels including: SEO, paid search, affiliate marketing, media, email marketing, cooperative marketing, comparison shopping engines, data feed strategy, social media
• Serve as an in-house SEO expert, develop and maintain SEO strategy and project plan
• Reporting, analysis and on-going optimisation of all marketing channels.
• Research, identify and implement new online traffic and customer acquisition
• Ongoing planning and implementation of customer acquisition activities.