I just started women's wholesale clothing business in Sydney, Australia.
I would like to make a business plan for 1, 3, 5, 10 years.
And marketing strategy.
We sell two seasons. FW (Nov-July ) , SS (March - November)
We target boutique owners.
There are 10,000 boutiques.
Sole or partnership boutique are 4,000 and less are franchise.
Our Tele marketer contacted over 5,000
We have list of 490 boutique who wish to see our catalogue and on email list.
We produce 80-120 styles each season
30- 200 pieces per style
We want 200 boutiques all around Australia
70-80% sales through on/offline in each season