Looking for a qualified professional or team to take over the management of our website, and our online marketing and advertising. We currently have SEO, adwords, and advertising strategies in place, and we would like to have someone take them over and expand on them. We are looking for someone with the experience to increase our web traffic, rank us higher on our target search terms, and make our website more accessible to our users, and easier for us to manage and update.
Please feel free to visit our website at www.RocRooms.com to learn more about us. We are a student housing/property management company in Rochester, NY. We currently manage 26 properties and have been growing steadily in the past few years.
Responsibilities will include:
Maintenance and all updates to the website.
Revise the website to include the latest technologies to manage content and take our online presence to the next level.
Advertising our upcoming vacancies on facebook, local college websites, and other relevant websites.
Manage our Google adwords compaigns.
Create and implement strategies to improve our SEO and SEM so we bring in more traffic.
Improve our traffic conversion rates.
Help us execute effective social media and email campaigns.
Provide in-depth reporting and analysis of campaign performance with actionable insights and recommendations to increase new customer acquisition
Required experience and skills for the entire team will incude:
PHP (If the decision is made to move the site to PHP)
SEO - experience with keyword research, density analysis, reporting, and link building tools (SEOMoz, KeywordDiscovery, etc.)
Adwords / AdCenter / PPC Marketing
Website performance analytics and reporting.
Content management software.
Web Database and back end management development tools.
Proven Track Record of delivering qualified traffic and conversions.
* The website is currently programmed in asp.net using C#. However minimal programming is actually being used so it would be easy to migrate to a new programming language like PHP if desired.
* If you are interested in the position please send a brief summary as to why you are interested in taking on this project and how you would be able to help us achieve our goals.
Skills: marketing, management, facebook, analysis, research
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