Strategic Planning and the Marketing Process; Research

Strategic Planning and the Marketing Process; Research


Job Description

Need finish Research paper on Marketing reflection based on below detail
at least 10 page research paper done by 24th March

You may consider a company's website that shows how their marketing reflects the Company’s strategic planning - Or using a marketing firm's website that covers strategic planning.

Either situation should be acceptable. For a company, you might look for how their marketing plan/strategy is a reflection of - or is based upon their business strategy. The key is to focus on the relationship or linkage between the two: strategic planning and marketing. You can also use examples of how a company does poorly in making that relationship work. Or how the website is poorly constructed to reflect that relationship or ability.

Questions to ask yourself in analyzing a website:
1. What does not work? ... does not work right? ... does not work the way I expected?
2. What doesn't make sense? What is difficult to use? ... to see? .. to understand? Is it confusing? Is it hard to read?
3. Does it accomplish its purpose? How well does it accomplish its purpose?
4. Is it credible? Is it trustworthy? Does it support its claims with facts? Is it competitive? Is it sales or PR hype? .. or is it the real deal?
5. How does it compare to other websites of competitors? How does it match up against "best practices" design and content presentation?
6. What are its best, most positive features? ... worst, most negative features?
7. What do other sources say about this website? ... this company? ... this product/service, etc.?
8. Does it take advantage of the "best practices" use of technology and methods; e.g., search, SEO, social media, shopping cart, customer feedback, loyalty programs, blogs, displays on mutliple devices (including mobile devices), etc.
9. If I were going to build the best website in the world, would it look like this website? If not, what would I do better?
10. No website is perfect. Each website could be improved. So how would I make it better?

Skills: marketing, research, design

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