I want to desgin and implement a split test PPC campaign. I also want to have on Page SEO suggestions as well. I am looking to run my ads in google and bing.
Me website is in the insurance niche. I am generating leads for auto, home, motorcycle, health, and life insurance. I wanrt to test a PPC campaign where I offer two different incentives for completing a lead request. I also want to implement a non-incentive campaign as well. My field is VERY competitve but I do not have the limitless budgets of some of my competitors. I need to have a sytem that is duplicable as I have over a dozen different insurance products to offer and wil run each product as it's own campaign.
For this project there wil only be auto insurance and home insurance