PPC/Adwords Expert Needd

PPC/Adwords Expert Needd


Job Description

WHO WE ARE: We are a boutique web design firm focusing on the niche of building websites for clinical practitioners (i.e. Dentists, therapists, physiotherapists, chiropractors, etc) and we require a PPC expert to drive quality/targeted traffic to our site for the best price per keyword.


Project Scope (Part 1):
-Preform a keyword analysis
-Determine PPC strategy
-Determine what words/strings to bid on by priority
-Determine budget needed to hit traffic goal
-Setup PPC in Adwords + others...
-Setup PPC campaign in Google Analytics

Project Scope (Part2):
-Execute tactics recommend in part 1
-Review PPC results in google analytics to determine results and best ROI
-Optimize Keywords
-Hit the targets

Skill Set:
• Must be up to date with most current PPC tactics
• Must have 2+ years managing PPC campaigns
• Must know HTML/CSS
• Must know Google Analytics
• Must be familiar with SEOMoz and KissMetrics
• Must be familiar with Matt Cutts, Barry Schwartz, Pete Meyers

Must have 4 star rating or higher to apply.

Skills: analysis, design